1. Introduction
We take the protection of your personal data very seriously. This Privacy Policy explains what personal data we collect, how we use it, and what rights you have regarding your information. We process your data in accordance with the applicable data protection laws, including the EU General Data Protection Regulation (GDPR).
2. Data Controller
The data controller responsible for this website is:
Frameshaper Eyewear
Kurt-Eisner-Straße 17
matthias@frameshaper.de
3. Personal Data We Collect
We may collect and process the following categories of personal data:
- Contact information: name, email address, phone number
- Order and customer account data: address details, purchase history
- Technical data: IP address, browser type, device information, access times
- Website usage data: pages visited, interactions, cookies
- Communication data: messages sent through contact forms or email
4. How We Use Your Data
We use your personal data for the following purposes:
- To operate and improve our website
- To provide our products and services
- To process orders, inquiries, or customer requests
- To communicate with you
- To fulfill legal obligations
- To analyze website traffic and optimize user experience
5. Legal Basis for Processing
We process your data based on the following legal grounds:
- Art. 6 (1) a GDPR: your consent
- Art. 6 (1) b GDPR: performance of a contract or pre-contractual steps
- Art. 6 (1) c GDPR: legal obligations
- Art. 6 (1) f GDPR: legitimate interests (e.g., website analytics, marketing)
6. Cookies
We use cookies and similar technologies to ensure proper website functionality and to analyze usage. You can manage or disable cookies in your browser settings. For detailed information, please see our Cookie Policy.
7. Third-Party Services
We may share data with trusted third parties for the following purposes:
- Website hosting
- Analytics tools (e.g., Google Analytics)
- Payment providers
- Service partners involved in order fulfillment
These partners are contractually obligated to process your data only as instructed and to maintain appropriate security.
8. Data Retention
We store personal data only as long as necessary for the purposes described in this policy or as required by law.
9. Your Rights
You have the following rights under the GDPR:
- Right of access (Art. 15 GDPR)
- Right to rectification (Art. 16 GDPR)
- Right to erasure (Art. 17 GDPR)
- Right to restriction of processing (Art. 18 GDPR)
- Right to data portability (Art. 20 GDPR)
- Right to object (Art. 21 GDPR)
- Right to withdraw consent at any time
To exercise these rights, contact us at: matthias@frameshaper.de
10. Data Security
We implement technical and organizational measures to protect your data against unauthorized access, loss, or misuse.
11. International Data Transfers
If your data is transferred outside the EU/EEA, it is protected through appropriate safeguards, such as Standard Contractual Clauses (SCCs).
12. Changes to This Privacy Policy
We may update this privacy policy from time to time. The latest version will always be published on this page.